Adidas was founded in 1949 in Germany and has grown into one of the world’s most iconic sportswear and lifestyle brands. Known for footwear, apparel and athletic gear, Adidas enjoys massive popularity among fitness enthusiasts, athletes and fashion-conscious shoppers in India. Many entrepreneurs consider opening an Adidas store because of strong brand demand and premium pricing. This article explains the total franchise cost, space requirements, profit margins and whether an Adidas franchise is the right investment for you.
About the Adidas Brand
Adidas offers sports shoes, running shoes, casual footwear, sports apparel, athleisure wear, accessories and lifestyle products. The brand is known for innovation, performance quality and global customer trust. Stores attract both daily buyers and premium customers seeking top-tier sportswear.
Is Adidas a Franchise or Company-Owned Model?
Adidas operates through a franchise and retail-partnership model in India. Franchisees run the store while Adidas provides product supply, training, branding and operational guidelines.
Total Adidas Franchise Cost in India
- Small Format Store: ₹60–80 lakh
- Standard Adidas Store: ₹80 lakh–₹1.2 crore
- Premium High-Street or Mall Store: ₹1.2–1.5 crore
Most new franchise owners fall in the ₹80 lakh–₹1.2 crore range.
Adidas Franchise Cost Breakdown
- Franchise/Brand Fee: ₹10–20 lakh
- Store Interiors & Fixtures: ₹20–35 lakh
- Initial Footwear & Apparel Inventory: ₹30–50 lakh
- POS, Billing & IT Setup: ₹2–5 lakh
- Staff Hiring & Initial Training: ₹2–4 lakh
- Branding & Signage: ₹2–3 lakh
- Working Capital Reserve: ₹5–10 lakh
- Rental Deposit/Advance: depends on city and store location
Inventory is the biggest investment because Adidas products are premium.
Space & Location Requirement
- Minimum Space: 800–1,200 sq ft
- Ideal for Premium Stores: 1,200–2,000 sq ft
Best locations include malls, high-street fashion zones, commercial hubs, and prime marketplaces with strong footfall and high spending capacity.
Adidas Franchise Profit Margin & ROI
- Net Profit Margin: 10%–15% depending on sales
- Monthly Profit: varies by city and footfall
- ROI Timeline: 24–36 months
Higher demand for premium sportswear and festive shopping seasons improves profitability.
Royalty & Ongoing Charges
Adidas typically follows a sales-based commission or margin structure instead of fixed royalty.
Franchise owners handle:
- Rent and utilities
- Staff salaries
- Inventory replenishment
- Local marketing and store maintenance
Profit depends heavily on sales volume and inventory turnover.
Support Provided by Adidas
- Store design and layout guidance
- Product supply chain for footwear, apparel and accessories
- Staff training on sales and customer service
- Visual merchandising and brand standards
- Marketing and promotional support
- Operational manuals and billing systems
Who Should Invest in an Adidas Franchise?
- Investors with ₹80 lakh–₹1.5 crore ready for retail business
- Entrepreneurs with access to prime retail spaces
- People interested in sportswear and lifestyle retail
- Individuals ready to manage staff, sales and customer experience
Adidas works best in urban cities and premium shopping areas.
Risks & Challenges
- High initial investment
● Strong competition from Nike, Puma and other sports brands
● Sales depend on fashion trends and seasonal demand
● Stock management is crucial to avoid unsold inventory
● High rent in malls can lower margins
Choosing the right location and maintaining attractive merchandise helps reduce these risks.
How to Apply for an Adidas Franchise
- Submit franchise enquiry with store location and investment details
● Undergo site inspection and approval
● Sign the franchise agreement and pay required fees
● Complete store interiors and stock procurement
● Train staff and follow Adidas retail guidelines
● Launch the store under Adidas branding
Conclusion
An Adidas franchise offers strong brand power and consistent customer demand, with investment typically between ₹80 lakh and ₹1.2 crore. With the right location and efficient retail management, it can become a profitable long-term business. For investors aiming to enter premium sportswear retail, Adidas is one of the most reliable options in India.
Santosh Kumar, the author behind IndiasStuffs.com, is passionate about sharing valuable insights on a variety of topics, including lifestyle, technology, and Indian culture.
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