MINISO Franchise Cost in India: Requirements & Profit Margin

MINISO was founded in 2009 globally and entered the Indian market a few years later. It is now recognized as a lifestyle retail brand offering home-goods, accessories, cosmetics, toys, stationery and more, appealing especially to young, urban shoppers looking for affordable trendy products. With its growing popularity across cities and malls, MINISO franchises attract investors who want to tap into India’s rising demand for organized retail. This article outlines what it takes to open a MINISO franchise — the investment needed, cost breakdown, space & location needs, profit potential, and whether it’s a suitable business for you.

About the MINISO Brand

MINISO offers a wide range of products: home décor, stationery, lifestyle accessories, cosmetics, toys, small electronics, personal care items — all packaged in trendy, global-style retail format. Its appeal lies in affordable pricing, frequent product refresh, and variety that draws steady footfall. For franchise owners, the brand’s global design aesthetic, youth appeal, and low price-point products contribute to fast inventory turnover and repeat customers.

Is MINISO a Franchise or Company-Owned Model?

MINISO operates via a franchise-owned, franchise-operated model in many countries including India. That means you, as investor, set up and manage the store under MINISO’s brand standards and receive supply-chain, brand support, store-design guidelines and product sourcing from the company.

Total MINISO Franchise Cost in India

Investment required depends heavily on store size, location (mall vs high street) and format. On average across recent disclosures:

• Small/Compact Store (basic lifestyle outlet): ~ ₹50–70 lakh
• Mid-size Store: ~ ₹65–85 lakh
• Large / Premium Format Outlet (mall or high-street premium store): ~ ₹80 lakh–₹1 crore or more

Many interested franchisees consider the ₹65–85 lakh range as standard for a decent-sized store.

MINISO Franchise Cost Breakdown

Here’s a likely breakdown of costs for a standard-size store:

• Franchise / Brand Fee: ₹8–15 lakh (depending on location and store format)
• Interiors & Store Setup (fixture, design, shelves, lighting, flooring): ₹25–45 lakh (depending on
• size and fit-out quality)
• Initial Inventory & Stocking (home-goods, accessories, cosmetics, etc.): ₹10–20 lakh (depending on store size and expected turnover)
• Working Capital (staffing, utilities, initial operations): ₹5–10 lakh
• Signage, Branding, Permits & Licensing: ₹2–5 lakh depending on city and shop location
• Rental Deposit / Advance (shop space/mall lease): Depends heavily on city, area, and format

So for a functioning store, the total often ends up in ₹65 lakh to ₹1 crore range for a standard-to-large outlet.

Space & Location Requirement

• Typical store space required: 500–1,500 sq ft (varies by city, store format, and product range)
• Ideal locations: high-street markets, city-centre shopping areas, malls, busy commercial zones, young-crowd neighbourhoods, college/IT-park proximity
  High footfall, good visibility and accessibility are vital since MINISO relies on impulse buying and variety-seeking customers.

MINISO Franchise Profit Margin & ROI

With good management and decent footfall, a MINISO outlet may generate:

• Monthly Revenue: ₹10–20 lakh (depending on store size, location, and seasonal demand)
• Net Profit Margin: 10%–20% (after rent, salaries, inventory and overheads)

With steady sales, many outlets may break even within 18–36 months depending on upfront costs, rentals, and sales consistency.

Royalty & Ongoing Charges

MINISO may charge:

• A one-time franchise/brand fee
• Monthly royalty or revenue sharing (percentage dependent on sales and agreement)
  As a franchisee, you must also bear:
• Rent and utilities
• Staff salaries
• Inventory replenishment
• Store maintenance
• Local promotions or marketing as per local market

Support Provided by MINISO

MINISO offers franchise partners:

• Store design and layout guidelines
• Sourcing and supply of inventory items across product categories
• Brand identity, packaging standards, and display guidelines
• Staff training and operational support
• Marketing and product-refresh schedule to keep the stores updated

This helps reduce operational complexity and ensures uniform brand experience across outlets.

Who Should Invest in a MINISO Franchise?

This franchise fits people who:

• Have capital in the range of ₹60–100 lakh ready for investment
• Want to build a retail business with global-brand appeal and wide product range
• Are comfortable managing inventory-heavy retail operations
• Have access to high-footfall, urban or semi-urban locations
• Understand retail dynamics, fashion/lifestyle product cycles, and are ready for active management

It may not suit those seeking passive income or low-investment ventures.

Risks & Challenges

• High initial investment compared to small QSR or kiosk franchises
• Dependence on continuous high footfall and retail demand
• Inventory management is complex because of many SKUs and frequent product refresh
• Rental and operational costs can be high in premium locations
• Competition from other lifestyle brands and discount retailers
• Changing consumer trends — need to keep up with demand and supply cycles

Careful location selection, strict cost control, and efficient stock management are essential to mitigate these risks.

How to Apply for a MINISO Franchise

• Reach out to MINISO’s franchise team with your investment capacity, proposed location and shop size
• Submit required documents and proposal — shop location, finances, business plan
• Upon approval, sign franchise agreement and pay the initial fees and deposits
• Set up store interiors and fixtures according to brand standards
• Procure initial inventory and stock items
• Hire staff and train them according to brand guidelines
• Launch store with support from brand for marketing and supply chain

Conclusion

MINISO offers a strong opportunity in lifestyle retail — combining global brand appeal with affordable, trend-driven products that attract young and urban Indian shoppers. With investment starting around ₹60–100 lakh depending on store size, and proper execution in a good location, a MINISO franchise can yield steady returns with potential for growth. If you have capital, access to good retail space and are ready to manage inventory and retail operations seriously, MINISO could be a strong business to consider.