Top 10 Best Shoe Polish Brands In India

Picture this, you’re all dressed up, feeling good about your carefully chosen outfit, and as a finishing touch, you glance down at your shoes. They shine, freshly polished, the very embodiment of the phrase ‘putting your best foot forward.’ Sounds perfect, right? But, the catch here is finding that perfect shoe polish that gives your shoes a lustrous shine and keeps them looking new for ages. And that, my friend, can be a bit like finding a needle in a haystack. Especially in India, where the shoe-care market is booming, and shoe polish brands are popping up left, right, and center.

The year 2023 has seen a tidal wave of new products and brands in the shoe-care industry, each promising to be the magic potion for your shoes. But let’s face it, with so many options out there, it’s a bit like being a kid in a candy store. But worry not, here, we’re about to unveil our hand-picked list of the Top 10 Best Shoe Polish Brands in India in 2023. Alright, enough chit-chat. Let’s dive in!

List of Top Shoe Polish Brands In India

1. Kiwi


Do you know that old, trusty friend who never lets you down? That’s Kiwi for your shoes. This top-tier shoe polish brand started its journey in Australia back in 1906, thanks to William Ramsay’s brainwave. Fast forward to now, Kiwi is strutting its stuff on the global shoe polish catwalk, and India is no exception. A testament to Kiwi’s reliability is its role during World War I when both the British and U.S. Armies trusted it to keep their boots spick and span. The brand’s commitment to quality is non-negotiable. Its shoe polish doesn’t just clean your shoes; it breathes new life into them, enhancing their color and appearance. And it doesn’t break the bank, either!

2. Cherry Blossom

When it comes to shoe polish brands in India, Cherry Blossom Shoe Care is not just another name; it’s an icon. Recently snapped up by Grangers International, the brand’s legacy and reputation just keep getting stronger. Established in Alfreton, Derbyshire, Cherry Blossom’s century-long commitment to protecting every step you take has made it a fan favorite. Its focus on quality and innovation keeps it in tune with market trends, offering cutting-edge solutions for the modern shoe lover. The brand’s dedication to excellence and customer satisfaction has bagged them numerous awards, making it a household name in shoe care.

3. Woodland

Known for their top-notch quality, Woodland has carved out a spot for itself in the big leagues. Woodland has got a killer footprint in the retail space too, with a whopping 350 stores sprinkled across India. So, no matter where you are, you can easily score some of their goodies and get the lowdown from their savvy staff. Their products don’t just spruce up your shoes, they breathe new life into them. Want polishing, cleaning, or protecting? Woodland’s got your back. Their reputation for reliability and a long-lasting shine is hard-earned and well-deserved.

4. Allen Edmonds

An American brand that’s been nailing it since 1922, Allen Edmonds is all about top-tier quality and craftsmanship. Even though their HQ is in Port Washington, Wisconsin, their popularity spans the globe. One thing that makes Allen Edmonds stand out is their commitment to making their products in the USA, they’re one of the few brands that stick to this. It’s been their mantra since day one, and they’re not about to change it now. If you need more proof of their awesomeness, consider this, they’ve been the shoe brand of choice for every U.S. president on inauguration day since Ronald Reagan. If that’s not an endorsement, we don’t know what is.

5. Helios

When we talk about big players in the shoe care game, we can’t leave out Helios. Helios is a brand from CP Marketing Inc, a company that’s been on the scene since 2000. With their HQ and manufacturing facility in Delhi, they’ve quickly risen to the top of the shoe care market. Shoe creams, waterproof sprays, wooden shoe trees, you name it, they’ve got it. They’re constantly investing in new tech and thinking up fresh ideas for top-tier shoe care products.

6. Angelus

Let’s take it back to the early 20th century with Angelus. The story begins with Paul Angelos, a determined Greek immigrant who started off shining shoes in Los Angeles. Angelos started making his own shoe care products to use at his shine stand, and before he knew it, Angelus was born. Angelus started as a small, tiny shop on Winston Street in Los Angeles. But thanks to their commitment to quality, they quickly outgrew it. By 1924, they had a new plant and were ready to take on the world. And today we know Angelus as this impressive shoe care brand that has been impressing Indian customers for a while now.

7. Collonil

Picture this, a company born in the humble backyard of a Berliner home, which over the years has weathered world wars and economic crises to become a leading shoe polish brand. That’s Collonil what we are talking about! This titan of the shoe polish world has been caring for leather footwear since 1909 when a visionary named Karl Esslen teamed up with Olsen, a Swedish leather oil manufacturer. From their modest two-room setup, Collonil grew, eventually moving to a massive factory in Berlin-Kreuzberg. Today, folks all over India and the world trust Collonil to keep their shoes looking sharp.

8. Meltonian

Meltonian is the reigning champion of shoe polish in India. Their story began way back in 1893 when Edward Henry Brown registered the Meltonian trademark. Fast forward to 2016, when to the dismay of many, SC Johnson decided to discontinue the Meltonian line of products. A tough pill to swallow, right? Well, Meltonian fans weren’t about to let the brand go gently into that good night. Between 2017 and 2020, a group of die-hard devotees put their heads together, acquired intellectual property rights, and brought Meltonian back to life. Today, Meltonian is back on top as the best shoe polish brand in the world, winning over hearts with its top-notch products.

9. Dazlo

Since 1949, Dazlo has been the gold standard of shoe polish in India. Right from the start, they’ve been passionate about making surfaces shine, from floors to furniture, and of course, shoes. Their Surface Care Products have been making appearances in homes, offices, cars, and industries across the nation. Dazlo’s products transform tired, worn-out shoes into dazzling displays of shine and sophistication. With Dazlo, shoe care is more than just a task, it’s a craft. They’re committed to keeping the highest standards in surface care, helping your shoes reach a new level of elegance and brilliance.


In 2015, SHOESHINE India burst onto the shoe care scene. Since then, they’ve been delivering top-notch shoe care products and accessories, earning their rep as the go-to brand for all things shoe care. Their products are easy to use and offer bang for your buck. They’ve got a knack for making shoe care simple and affordable, which keeps customers coming back for more. The proof is in Polish, and SHOESHINE’s popularity speaks for itself. They’re the best-selling shoe care brand in India, known for their effective solutions that keep shoes looking spick and span.

Types of Shoe Polish

Type of Shoe Polish


Use Cases

Wax-Based Polish A traditional polish made from wax, oils, and pigments. Provides a high shine and offers good protection. Formal dress shoes, leather boots, military footwear.
Cream-Based Polish Contains less wax and more oils and pigments. Provides a moderate shine and conditions leather. Everyday shoes, casual leather footwear.
Liquid Polish Quick and easy to apply with a sponge or applicator. Offers a basic shine and some protection. Athletic shoes, sneakers, quick touch-ups.
Paste Polish Contains a high concentration of wax. Provides a durable, glossy shine and excellent leather protection. High-quality leather shoes, military boots.
Neutral Polish A clear or colorless polish that doesn’t add pigment. Used for a natural shine and general leather conditioning. Any leather shoes when you want a clear shine.
Specialty Polishes Formulated for specific leather types, such as suede, nubuck, or exotics. May have unique features or colors. Suede shoes, nubuck boots, exotic leather.


Remember, the best shoe polish isn’t just about that glossy finish. It’s about finding a polish that cares for your shoes, nourishes the material, and defends it from the daily grind. So, go on and give your shoes the care they deserve, and watch them repay you by looking fabulously shiny, day after day!

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