Who is the Brand Ambassador of Assam?

As the brand ambassador of the Assam education department, boxer Lovlina Borgohain, who won an Olympic bronze medal, will push Samagra Siksha throughout the state. Actress Priyanka Chopra was previously made brand ambassador of Assam to a worthy cause. In 2016, the Assamese tourist agency hired her as a brand ambassador to promote tourism in the state with the slogan “Awesome Assam.”

Assam’s Samagra Shiksha Abhiyan (SSA) has appointed Olympic bronze winner Lovlina Borgohain as its brand ambassador, state Education Minister Ranoj Pegu announced on Sunday.

About Assam

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The northeastern Indian state of Assam is well-known for its wildlife, tea plantations, and historical landmarks. The largest city in Assam, Guwahati, is in the west and is home to the hilltop Kamakhya Temple and silk bazaars. The Umananda Temple is located in the Brahmaputra River on Peacock Island. Dispur, the state capital, is a Guwahati suburb.

Role Of Lovlina Borgohain

At her request, her position as the brand ambassador is entirely honorary. The Golaghat district-born boxer, 23, made Olympic history at the Tokyo Games by winning the bronze in the women’s welterweight (64-69 kg) division, making history as the first Assamese to earn a medal in the games.

She will assist in spreading awareness of SSA and Assam’s numerous initiatives around the state. The Central government’s comprehensive school education initiative, Samagra Shiksha Abhiyan, covers preschool through class 12. Its overarching goal is to enhance school effectiveness as assessed by fair learning results and equal educational opportunities.


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