As part of its effort to bring creativity, trust, and tenacity to its core values of achievement, Arctic Fox has appointed YouTube content designer CarryMinati, also known as Ajey Nagar, as its new brand ambassador. The Delhi-based rapper, YouTuber, gamer, and streamer is a prime example of the brand’s newest “Gamer Backpack” product and pioneer in Indian game broadcasting.
About Carry Minati
Carry Minati is credited with inventing more than 40 million digital collectives and is regarded as one of the key figures in the growth of Indian digital culture. Unparalleled skill in the live game and roasting genres. He has retained his title as the YouTube channel with the highest number of subscribers in India.
As a creator, Ajey is regarded as excruciatingly genuine. Working with a well-known person or renowned designer requires one to respect the brand of the collaborator and the designer. This was an extraordinarily bold and hopeful idea, and to convey a larger message, a similarly audacious company needed to be involved in the joke.
Arctic Fox- Dive In
To differentiate itself from competitors, the company slyly targets traditional advertising and marketing in a side-splitting series of roasts as part of the promotional effort spearheaded by the creative agency Humour Me. The brand humorously pokes fun at itself with the “Dive In” tagline, encouraging consumers to perceive any challenge as an opportunity.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
