Who is the Brand Ambassador of Swachh Bharat Abhiyan?

The Indian government is running a campaign called “Swachh Bharat Abhiyan” to maintain clean streets, roads, and infrastructure throughout the nation. Amitabh has backed Prime Minister Narendra Modi’s “Swachh Bharat Abhiyan” from its launch in 2014 and serves as the campaign’s spokesperson for “Banega Swasth India.”

The seasoned actor is among the most outstanding and significant figures in Indian movie history, and his charisma compels others to aspire to be like him.

Swachh Bharat Abhiyan

Origin of “Swachh Bharat Abhiyan”

As the name implies, it is a cleanliness initiative spearheaded by India’s prime minister, Mr. Narendra Modi. Born after independence, Narendra Damodardas Modi, better known by his stage name “Namo,” is India’s first prime minister. In honor of Gandhi Jayanti, he introduced the Swachh Bharat Abhiyan on October 2, 2014.

Amitabh Bachchan with “Swachh Bharat Abhiyan”

With Amitabh Bachchan as its campaign spokesperson, the Banega Swachh India initiative shifted its emphasis from Swachh to Swasth, emphasizing that only a clean India can lead to a healthy India. The campaign’s main concern was mothers’ and kids’ health, particularly in the first thousand days of life. A medically approved “Swasth Kit” was also assembled and given out by the campaign to mothers and babies throughout the crucial 1,000 days.

The Dettol-NDTV Banega Swachh India campaign has been affiliated with the legendary Amitabh Bachchan since its inception in September 2014. He has contributed significantly to the campaign and has correctly steered the masses.


No comments yet. Why don’t you start the discussion?

Leave a Reply