Who is The Brand Ambassador of Sikkim?

According to a formal announcement, A.R. Rahman, a well-known composer, has been named the Sikkim government’s brand ambassador. 2018 saw the authorization of the notification. According to the announcement made by Chief Secretary A.K. Srivastava, Mr. Rahman would publicize and showcase the state’s accomplishments on a national and international scale.

AR Rahman, a composer and Academy Award winner, will represent Sikkim as its brand ambassador. To attract more visitors, he was brought on board early in the ‘The Red Panda Winter Carnival 2018’.


About Sikkim

Sikkim is a state in northeastern India with borders with Tibet, Nepal, and Bhutan. The region, part of the Himalayas, boasts a striking landscape with the 8,586-meter Kangchenjunga, India’s highest peak. Glaciers, alpine meadows, and thousands of wildflowers can all be found in Sikkim. Climbing trails lead to Buddhist monasteries perched on hillsides like the early 1700s Pemayangtse.

About AR Rahman

With occasional ventures into international cinema, Allah Rakha Rahman is an Indian music composer, singer, record producer, songwriter, multi-instrumentalist, musician, and philanthropist. He is well-known for his contributions to Indian cinema, primarily in Tamil and Hindi films.

As for the Grammy winner, he said being named the northeastern state’s brand ambassador was an honor and a privilege. He said that the nation might learn about compassion, peace, tolerance, integrity, and social harmony from the small Himalayan state of Sikkim.


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